Niche Media was set up in 2007 by Shane and Clare Louise O’Donoghue. The company provides the following services:

1. Press and Communications
2. MC Hire
3. Voiceover services
4. TV and Audio Production

About Clare Louise O’Donoghue:

Clare Louise has over ten years experience working in Amateur and Professional Golf in Ireland, having worked for the Golfing Union of Ireland for 5 years (the governing body for amateur golf). Subsequently, she moved into the professional side of the game in 2004 and has worked at European Tour events such as the WGC-American Express World Golf Championship at Mount Juliet and the Smurfit European Open at The K Club in the areas of Media Liaison, PR and Promotional Activity. In addition, she has worked on a freelance basis for the European Tour’s Communications Department at events in the UK namely the HSBC World Matchplay at Wentworth G.C. and The Heritage Championship at Woburn G.C. in 2004.

From 2004-2007 Clare Louise worked on the AIB Irish Seniors Open on the European Seniors Tour, with direct responsibility for all below-the-line promotional activity for Press, TV & Radio; writing and circulating press releases, organising the event Media Days, handling media accreditation and running the Media Centre during the week of the Championships.

A graduate of Dublin City University, Clare Louise is fluent in German and Spanish with an Honours Degree in Applied Languages (Translation with Interpreting). She also speaks French fluently.

2009 was an exciting year for Irish golf. Our national championship, The Irish Open saw both a change of venue to Co. Louth G.C. and a new title sponsor in 3, Ireland’s fastest growing mobile phone network. Niche Media, on behalf of 3, provided an innovative new media service, producing an exclusive series of audio golf shows, or podcasts, for their official website. It also proved to be hugely popular on iTunes. Niche Media was also contracted to conduct interviews with players for 3’s corporate hospitality during the Championship.

Ladies Irish Open Case study:

During 2008, Niche Media was contracted by Twenty Eleven ILGP(Irish Ladies Golf Promotions), to handle all Press & Communications for the AIB Ladies Irish Open, supported by Fáilte Ireland on the Ladies European Tour.

Responsibilities included all Press Officer duties: organising and planning of the official Media Day and The Solheim Cup Media Day, writing and distributing all press releases and co-ordinating the effective running of the Media Centre. Niche Media also monitored all press activity, oversaw press announcements and co-ordinated photocalls during the week of the Championship. Niche also administered the promotion of the very successful AIB Club Challenge Competition in national and regional media outlets.

Shane O'Donoghue is enjoying a growing reputation as a Master of Ceremonies (MC) and as an event host at many high profile corporate events. Click here for more information.

Niche Media can add a quality finish to your corporate event, with a professional master of ceremonies, offering a tailor-made service that guarantees customer satisfaction.

For enquiries, please email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

One of the most versatile voices in the business, Shane O'Donoghue has been providing high-quality work for the advertising industry since 1994.

Shane has provided the voiceover on National campaigns on both television and radio for clients such as, Colgate, Mars, Hellmanns, O2, Flora, RTE Guide and The Irish Examiner.

For samples of his work and more information, please click here

To enquire about booking Shane to provide the voice for your TV/Radio advertisement, or to narrate your documentary, please email us at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Niche Media is committed to building a solid reputation in the area of TV and Audio production. Niche Media's most recent production was a TV commercial for the new Lough Erne Golf Resort, featuring Rory McIlroy. 

The commercial was shot in Hi-Def and was produced entirely by Niche Media, with all post production carried out by Windmill Lane. To view the commercial click on the player in the screen on the right hand side.

Niche Media also recently completed a six-part podcast series for 3, sponsors of the 3 Irish Open. You can hear all six episodes in the golf podcast area of the GOLF section.

The company is currently in pre-production on a major sports documentary.
The company also produces audio podcasts.

Email the company: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Telephone: +353 1 8053316